The survival of the fittest – The problem with the customers’ expectations is that they keep rising. People want the business to be delivered exactly as they want. If you can’t give a product exactly at the same price in physical store as your online store, they will move away. Possibilities are they might stop buying from the online store as well. The reason is you have inconvenienced them. Today, it is ‘time’ and ‘service’ that matters over ‘price’.
Giving solutions in real-time on platforms like Twitter/Facebook will help because your customer inquiry number will be the absolute last resort. And this is evidently important in this digital era because anyone or possibly everyone is an influencer. As you read this, your competitor has adapted some new way of using technology, changing their business model in a way. Whether you’ve faced this moment or not, it is high time that you disrupt or you get disrupted.
I would recommend the former one and accept this as the new norm of doing the business because this new generation will always find another way but won’t wait. Brands today have to be available wherever their customers want them to.
There are trends that a company can look up to but the way to get it implemented is solely dependent on the CIOs/CTOs of the company. It is not just implementing differently than your competitors, but making it simple and secure enough that makes people stay longer using your products/services.
Trescon is exploring ways how businesses can be benefitted by the upcoming technology trends by hosting some of the best Indian and international CIOs on 14-15 June 2017 at JW Marriot in Mumbai. In this Sixth Edition Big CIO Show, Trescon’s goal is to empower businesses that can discover innovative ways for adapting digital transformation which suits their businesses the best.
Dr Bill Limond, Business Transformation, Program Leader, CIO, CDO, CTO, Consultant, Mentor, Coach, Advisor is one of the many speakers at the the #BigCIOShow. Bill is delivering a keynote on ‘Translating Digital Transformation into Clear Business Value For Organisation’. Highlights of his keynote address include:
- Articulating the value of digital technologies to your organization’s future
- Engaging senior management with the right story for your business
- The importance of establishing KPIs to measure the impact of digital transformation
- Framing the right narrative for digital transformation
With this show in Mumbai, Trescon plans to re-envision business models & embrace a way of using technology that bridge people, data, and processes ultimately bring together and empowering businesses with exciting possibilities.
For more information about the show, participating speakers and agenda, visit bigcioshow.com. To book tickets, visit Big CIO Tickets. Explore Sponsorship opportunities at Sponsor Big CIO Show